Most of us use some form of social media in our daily lives. From sharing our current status with our friends and family on Facebook to posting selfies on Instagram. And of course, as social media has become more popular with consumers, then businesses have recognized the power that social media can deliver as a marketing tool. Yet social media contains an inherent risk for any company that intends to build a large social media footprint. As an agile, minimally moderated platform primarily populated with user content, social media is left wide open for commercially damaging activities. Social Media Impersonation Social media impersonation is a term used to describe the process of setting up a social media page or user, that attempts to seem like...
